I believe that some writers have done the following
1. Find a blindingly obvious claim
"Beliefs are socially created"
"Everything that we imagine is just an idea in a mind"
"Humans discovered Neptune"
"Early 19th century Germany has a ruler"
2. Replace one word with a new word so that it becomes a shocking claim which many will consider absurd (perhaps because it is)
"Truth is socially created"
"Everything that we perceive is just an idea in a mind"
"Humans invented Neptune"
"Early 19th century Germany has a constitution"
3. Define or explain the new word so that the shocking statement becomes equivalent to the obvious claim. Pretend that you have refuted those who said the claim was absurd which demonstrates that it is arguably valid yet so original as to appear, at first, to be absurd.
I consider this to be an extraordinary waste of time. I am very confident that it is a common practice.
Update: My faith in google is seriously dented. This post comes out first in a google search for "who invented Neptune" *ahead* of Brad DeLong's post.