This ad is clearly designed to go viral
also I enjoyed it, so I want to reward them.
Notice one aspect of the viral strategy -- the ad lasts amazingly long. TV ads are 30 seconds long, because they have to pay for every second. The shame shame shame goes on incredibly long -- because youtube doesn't charge by the second and making a strong impression is key to making people share it or uh copy a link to their low traffic blog (hey but every bit helps).
