What Mark Kleiman did (divided by 10). WWW.winbackrespect.com claims that an ad which contrasts Bush's clowning about WMD for the correspondents dinner and the suffering of a family who lost a loved one in Iraq moved Bush-Kerry support down 8% when tested on a sample audience. The add is devastating and honest and could make the difference. Mark Kleiman gave $ 1000 to http://www.winbackrespect.org/ads/. I only gave $100 but hey the pay scale is pretty different at uniroma2 and at UCLA.